Updated! Wikipedia Sockpuppets lead to Scam on paid Wikipedia entries

Very interesting article on the DailyDot talks about a huge (apparent) network of fake people editing wikipedia entries.  It seems to lead to a paid wikipedia  editing service.

It gets really interesting when they discuss that:

1. It's forbidden to edit wikipedia entries for money, and hugely frowned on to edit your own
2. Wikipedia admins  (may) work at some/most/all of the services
3. The kicker - potential clients get their pages modified or deleted before sales calls

Read more here 

Update 10/22/2013:  In Ars Technica, Joe Mullin discusses the deletion of 250 PR-firm-linked user accounts