Apple has not necessarily jumped the shark...

But when they delete posts by Lawrence Lessig (Law professor, founder of creative commons) from their tech forum for talking about his rights to get his product repaired, well ?

So this has been a week from Apple hell. Apple did a major upgrade of its suite of software — from the operating system through applications. Stupidly (really, inexcusably stupid), I upgraded immediately. Every Apple-related product I use has been crippled in important ways. ...

http://lessig.tumblr.com/post/65697513808/on-the-pathological-way-apple-deals-with-its-customers