Good article about Ad Blockers - balanced coverage

Is a truce possible in the ad-blocking war?

 http://www.csoonline.com/article/3063741/application-security/is-a-truce-possible-in-the-ad-blocking-war.html#tk.rss_all?utm_source=twitterfeed&utm_medium=twitter

 [Favorite Quote:]

  Performance Pricings Holdings founder Ari Rosenberg wrote in Online Publishing Insider last fall that, “(When) consumer needs are paramount to those of the advertiser … consumers accept advertising” – what he called “an arranged marriage.”

The opposite is happening, he wrote. “The online display advertising industry is a catastrophic failure because the IAB has condoned and promoted publishing behavior that has led to this ad-blocking epidemic.
“Ad-blockers have given consumers a voice in the online ad world – and that voice is loud, it is clear and it is filled with venom.”
Consumers, he wrote, are fed up with targeted ads that make them feel like they are being stalked, with auto-play video ads, with large ads that slow the loading of pages and especially allowing the purchase of ads through exchanges, “so our computers get infected with malware.”

So True